Rutgers Student Affairs Work
Food Pantry Bus Campaign
Bus ad campaign with the Rutgers Food Pantry. This series aims to spread awareness about food insecurity as well as advertise the food pantry’s resources to students. The phrase “Being a Student is a Lot of Work” is consistent in all advertisement graphics. Each variation has a bright, playful color scheme to appeal to the young student audience. Final assets included 4 28 x 11 in bus ad cards, 4 social square and social story posts, 1080x1920 digital screen layouts, flyers, and an 11 x 17 poster. The process started with research on student student-aimed graphics, their marketing techniques as well as visual style.
Process Sketches
MidKnight Breakfast
MidKnight Breakfast is a Rutgers University tradition where, during finals week, the dining hall will open one night from 11:30 PM-1 AM to serve breakfast food. This event is held once a semester and is marketed toward students. The bright color scheme fits within the existing Rutgers visual identity system while also drawing in students.
Residence Life Tiktok Launch
A series of promotional graphics created for the launch of the Rutgers–New Brunswick’s Residence Life TikTok page. Consists of 3 instagram graphics, 3 twitter posts, and a flyer.
Take a Hike!
Promotional graphics created for the Rutgers Commuter Student Association (RCSA). This event was marketed towards commuter students and utilized an earthy, playful aesthetic. Each asset uses the same base design system while following the brand guidelines and goals. Overall, we wanted assets that were welcoming, fresh, and exciting to attract commuter students. Deliverables include a flyer, digital screen graphic, event cover, and an Instagram post + story graphic.
Lets Get Loud
Promotional poster designed for Rutgers Residence Life. For these graphics, we wanted something bright and relevant for a young student audience. For the poster's design style, the client wanted to reference popular music festival lineup posters and add in iconic Rutgers New Brunswick landmarks. I customized text for the main header to achieve this music festival look. The event was a discussion and presentation on cannabis awareness to current Rutgers students. Deliverabes included an 8.5 x 11″ flyer and an 11 x 17 poster.